News . July 19, 2023

Damiani, the high-end jewelry brand renowned around the world for its refined all-Italian creations, consolidates its positioning in the heart of the Mediterranean with the opening of a new Boutique at the prominent “City of Dreams Mediterranean” resort in Limassol, located in the southern part of the island.

City of Dreams Mediterranean is owned by the Asian giant Melco Resort and is Europe’s largest integrated luxury casino and resort and includes a vast shopping area that features major international brands. The new Damiani store, opened in collaboration with the partner Vassos Eliades Ltd, is located close to the main luxury brands and is designed to accompany fans in their exploration of the Maison’s creations through attentively designed exhibition spaces.

In addition to reaffirming its strong expansionary strategy with this new opening, Damiani consolidates its positioning in the Mediterranean, an area with a high commercial potential. Indeed, the brand boasts a long-standing presence in Cyprus, in several high-end multibrand stores.

The new store confirms the Group’s outstanding performance, achieved through ongoing investments to strengthen the distribution chain, as shown by the countless new openings in Italy and around the world.