The Damiani Family (Guido, Silvia and Giorgio Grassi Damiani)
The Damiani family
From their youngest days, Guido, Giorgio and Silvia Damiani observed jewels being created and precious stones being selected. The Damiani siblings have maintained top quality in the design and craftsmanship of their jewelry, created with tradition in their Valenza workshop.
The Damiani Family (Giorgio, Gabriella, Silvia and Guido Grassi Damiani)
“Credo che le ragioni del nostro successo siano la forte identità,
la grande abilità manifatturiera e il design originale,
il tutto vivificato da una grande passione.”
– Guido Damiani –
A family story
In 1924, Enrico Damiani founded Damiani in Valenza Po, in the heart of Italy’s most important gold district. Through his skills in the goldsmith’s art, Enrico soon became a jeweler to the noble families of the time, creating masterpieces of refined craftsmanship. Enrico’s son, Damiano Grassi Damiani, was born in 1934. It was he who promoted the company’s industrial and commercial expansion. Damiano was a passionate believer of research in design and technical innovation, which profoundly affected the company’s evolution. Damiani jewels became increasingly popular, due to a truly revolutionary idea for that time, which involved offering set prices and creating catalogues featuring all the collections. The early nineties saw the arrival of the third generation: Silvia Damiani currently manages corporate communication and the purchase of pearls, while her brother Giorgio handles exports. Guido worked in Tel Aviv with the most important diamond buyers worldwide until he became sales director for Italy in 1994.
In 1996, Damiano Damiani died prematurely in a car accident, and the running of the company, which at that time already employed 200 employees, was left to his wife and three children. Gabriella Damiani now serves as the Group’s Honorary President, Guido as President, and Silvia and Giorgio as Vice Presidents. Towards the end of the nineties, from a family run business, Damiani took on an ever more international managerial role. In 2007, it surged to become one of the most prestigious all-Italian companies, and was listed on the Milan Stock Exchange.
“The sense of tradition expressed in our jewelry is a unique heritage,
made up of passion and attention to detail, something we are proud of and which
we wish to pass on to our children. This shared philosophy inspires our creations,
which are, as ever, are hand crafted one by one in Italy.”
– Guido Damiani –
Tradition
From their youngest days, Guido, Giorgio and Silvia Damiani observed jewels being created and precious stones being selected. As a child, Silvia, on her way home from school, would stop off at her parents’ workshop and every day she would play with what she called “the little green pony”, which was a broach in gold, diamonds and emeralds. She would then pin the jewel to her dress and look at herself in the mirror with great satisfaction. Even holiday locations were chosen with an eye to visiting the great precious stone merchants from whom their father made purchases from. The Damiani siblings have maintained top quality in the design and craftsmanship of their jewelry, created with tradition in their Valenza workshop. Just as they have continued to purchase diamonds, precious jewels and pearls from the offspring of those who supplied their father.
The Damiani Family (Guido, Silvia and Giorgio Grassi Damiani)
“In order to tell a story, one must first create.”
– Silvia Damiani –