News . June 18, 2024

The maison unveils a new boutique in Doha

Damiani continues with its plans to expand in the Middle East with the unveiling of a new store at the famous luxury mall Printemps in Doha, the capital of Qatar. This new opening follows the one in 2019 at the Galeries Lafayette in Qatar’s capital.

Situated near the main Haute Couture brands, the new Damiani boutique has been designed to allow enthusiasts to discover the Maison’s collections – including the evocative Belle Époque, the feminine Margherita and the charming Mimosa, not to mention the brand’s world-class Bridal jewelry – thanks to the carefully designed layout of the spaces. There are three display islands with luxurious furnishings and details in tones of beige, sand and brown, where bronzed metal harmoniously blends with leather and sumptuous velvets. The boutique also features a special VIP room.

The traditional ribbon cutting ceremony took place in the presence of the President of the Group, Mr. Guido Damiani.

Part of the French department store chain bearing the same name (now under Qatari ownership), the Printemps Doha is one of the Emirate’s most prestigious shopping centers, as well as its largest, and allures visitors with its contemporary architecture seamlessly embedded in the heart of Doha Oasis, a brand-new urban area designed to ensure the perfect integration of the luxury retail offering and high-end accommodations and residential facilities.

An important geographical area, this new opening allows Damiani to consolidate its position in the Middle East. Qatar in particular boasts a sophisticated clientele with an appreciation of tradition and an awareness of the value of authentic Made in Italy, favoring those brands that offer a concept of refined luxury. Damiani’s iconic collections, renowned for their elegant savoir-faire, are tailored to the discerning tastes of this sought-after market.