News . June 3, 2024


Damiani inaugurates a new store at the famous 360 Mall in Kuwait City in partnership with Morad Yousef Behbehani. Both the families “Behbehani” and “Damiani” run family-owned companies established from the early 20th century and had successfully navigated through generations in the luxury retail industry, aiming to cater exquisite products with unique client experiences. Located close to the main luxury brands, the new Damiani boutique is designed to detail to allow fine jewellery enthusiasts discover the house’s unique storytelling and timeless creations that blend exquisite craftsmanship with rare gemstones, capturing the essence of elegance and luxury.

The 360 Mall is a major shopping destination, located on the Sixth Ring Highway of Kuwait City’s elegant South Surra residential area, featuring harmonious modern architecture. Set within the area, boutiques of the most important luxury brands can be found alongside top-rated restaurants and entertainment services.

Last week, the traditional ribbon cutting ceremony took place, in the presence of the President of the Group, Mr. Guido Damiani, alongside some members of the Behbehani family.


This new opening confirms Damiani’s desire to further expand in an area of strategic importance such as the Middle East. In particular, Kuwait boasts a sophisticated clientele who love novelty and fashion and are willing to invest in brands that live up to its high standards of design and quality. The Maison, with the style, design and craftsmanship that characterizes its jewelry offering is set to become the new must-go destination of this highly sought-after audience.