News . December 19, 2023

Damiani is delighted to announce the appointment of actress Lee Sung-Kyoung (https://www.instagram.com/heybiblee/ with 15.2 million followers on Instagram) as its new brand ambassador for Korea, a key market where the brand is considered as one of the most iconic luxury players and has a strong presence.

With the immense love from the public for her excellent acting and her irreplaceable charm in all the projects she has participated in, Lee Sung-Kyoung proves her extraordinary presence with this new campaign. She is not only a talented actress with a proven track record but also an artist with abilities in various fields such as singing and dancing. Lee Sung-Kyoung perfectly embodies the many facets of the Damiani woman with her authentic beauty and charm.

Lee Sung-Kyoung will be starring in a dedicated campaign, with photos and videos featuring the most iconic Damiani collections, such as the evocative Belle Époque, the bold Belle Époque Reel, the modern Margherita and the feminine Mimosa


I am delighted and thrilled to be a part of Damiani’s new campaign, a brand that carries a long history and tradition. It is a great honor to embody the values of elegance and unique beauty that Damiani pursue”, Lee Sung-Kyoung comments with excitement.