The Damiani Group is continuing to experience a time of significant growth, consolidating its national and international standing as an all-Italian point of reference in the high-end jewelry market. In recent weeks, the Maison has celebrated the opening of new Boutiques and completed major relocations in Korea, Mexico and China.
Korea set the stage for two strategic relocations in Seoul’s famous Shinsegae Gangnam and Lotte World Tower shopping malls. The new Shinsegae Gangnam Boutique, which is more than double the size of the previous one, boasts a central, highly visible location within the area dedicated to leading international brands.
Also situated in a prominent section of its department store, the new Lotte World Tower store is more than three times the size of the previous one and is visible from all adjacent floors. This is Damiani’s largest store in Korea, and also features an area dedicated to men’s jewelry, supporting the brand’s increasing male audience. This choice further underscores the Maison’s ability to tap into and respond to the needs of the moment, the market and the latest trends.
Jewelry enthusiasts in Mexico can now admire Damiani’s wonderful creations at the new store at El Palacio de Hierro, in Mexico City’s Santa Fe Commercial Center, the country’s largest and most prestigious shopping mall. Featuring alongside the greatest luxury brands and conceived to ensure customers an exclusive shopping experience through carefully designed exhibition spaces, the new Boutique comes in the wake of two stores already present at El Palacio de Hierro in the Polanco district and the city of Querétaro.
Salvini consolidates its positioning in China with the opening of a new Boutique at Shanghai’s Citic Plaza shopping mall, located on the prestigious West Nanjing Road, in one of the city’s most important districts. The store boasts an impressive street front featuring original, highly contemporary maxi-billboards. With this opening, the third in the Chinese metropolis, Salvini continues to pursue its international expansion.
The Group, which globally has more than 70 points of sale in the world’s leading shopping districts, continues to grow and such investments demonstrate its desire to strengthen its presence in strategic markets that value and respect the quintessential Italian values of quality and craftsmanship.