News . September 27, 2021

On the 24th of September on the occasion of the ceremony dedicated to the “Giornata Qualità Italia – Premi Leonardo 2019” and “Premio Leonardo Speciale 2021” held at Palazzo Barberini, Giorgio Grassi Damiani, representative of the third generation of the Damiani Family, awarded the best thesis dedicated to “The new generations and the world of jewelry: trends, materials, communication and the approach to purchase. International players, markets and consumption”. The objective of the project assigned is to highlight the role of strategic activities aimed at attracting millennials to approach the world of jewelry, with particular reference to trends that influence the purchases and behaviors of new generations.


As part of this important celebration held in the presence of the President of the Republic Sergio Mattarella, the Undersecretary to the Ministry of Foreign Affairs and International Cooperation Manlio Di Stefano, the President of the Leonardo Committee – Italian Quality Committee Luisa Todini, the President of the ICE Agency Carlo Ferro and the President of the Young Entrepreneurs of Confindustria Riccardo Di Stefano, the Vice-president of the DAMIANI Group presented the award to Francesca Igini for “the careful analysis and the experimental approach in the development of the assigned theme but especially for the particular attention to the challenges in the ethical and sustainable that the jewelry industry is facing”.


“It is an honor to be able to award this scholarship and give a signal of support to young talents: the engine of our future. At a time of great change like the present one, High-level training, continuous research and the ability to interpret the changes in the jewellery and luxury market can only be considered as key strategic elements capable of bringing innovation and development within companies. Although with an international dimension, we have been a family business for three generations: the generational meeting, a fundamental key of our training model, on the one hand, ensures that the historicity and identity of the brand are always a strong point while on the other, The contribution of new ideas, new approaches and new knowledge means that the interpretation of this great legacy is always in step with the present times. High education combined with the mutual exchange of experiences and heterogeneous formations between the new generations and historical resources, not only has an ethical value, but helps to consolidate our business model.”

Giorgio Damiani – Vice-president of the DAMIANI Group