Salvini will open a new prestigious Boutique in Piazza Duomo 21. The location is part of the larger building complex in Galleria Vittorio Emanuele and its porticos on Piazza Duomo.
Located at the very heart of Milan, Piazza Duomo is one of the most famous squares in Italy, visited yearly by millions of tourists. It is an iconic venue par excellence and the perfect location for the new Salvini Boutique.
The brand is currently registering significant growth, as shown by its outstanding business performance. In 2021 it considerably exceeded its 2019 results, and has continued to register remarkable growth in the first half of 2022. The brand will also continue to invest at home and abroad with strategic new openings, following the two Boutiques recently inaugurated in Shanghai, China, the one in Seoul, Korea, and the brand’s entrance into the Rinascente department stores of Milan, Florence and Rome, in Italy. Salvini is thus consolidating its presence in the main style capitals, as demonstrated by the renowned opening on Via Montenapoleone n.25, Milan’s luxury shopping street. This project forms part of a broader, highly innovative brand communication and identity strategy, which also involves an architectural restyling with a new impactful advertising campaign to be launched across all the channels, both in Italy and abroad.