Damiani strengthens its presence on the Korean market

News . February 5, 2021

The high-end jewelry brand establishes itself in the Korean market as a true spearhead of “Made in Italy” with enthusiasts, celebrities and collectors recognizing Damiani among the most iconic brands of Luxury.

One of the most precious moments of this union occurred during the triumphant night of the Oscars, last year, when “Parasite” became the first non-English speaking film to win the Academy’s most prestigious award of Best Film. For this unique occasion, the film’s leading actress, Cho Yeo-Jeong, wore Damiani creations of refined elegance and style: the Masterpiece necklace from the Mimosa collection, as well as two rings from the Mimosa and Notte di San Lorenzo lines.

In the wake of the high double-digit growth experienced in 2020, Damiani has decided to strengthen management in the region to implement new brand development strategies.

These positive developments go hand in hand with new important openings at Hyundai Main and Shinsegae Daegu but also a new luxury space at Hyundai Pangyo. In addition to this, the brand has just opened a new boutique at Lotte Main Avenue in Seoul: the most prestigious store of the Lotte chain and one of the top department stores in the Country.