News . April 8, 2024

Jessica Chastain is the maison’s new global brand ambassador

Damiani is pleased to announce that Jessica Chastain will be its new global brand ambassador and the protagonist of the new global advertising campaign that will be released in Summer 2024. In this wonderfully special Centennial year, this choice further strengthens the brand’s desire to underscore its iconic uniqueness in the luxury segment

Jessica Chastain and Silvia Damiani met when the actress visited the Murano-based glassmaker Venini, a brand owned by the Damiani Group. Since then, the relationship between the family at the head of the luxury Maison and the actress has naturally evolved and deepened so much so that Jessica served as a guest of honor of the gala evening celebrating Damiani’s 100th anniversary, held in Milan on the 14th of March.

As a versatile artist and a sophisticated, elegant and confident woman who shares some of Damiani’s core traits, such as passion, creativity and family ties, Jessica Chastain is the perfect embodiment of the brand’s inherent values. The actress constantly expresses her love for Italy, to which she feels especially close for personal and emotional reasons, and has always shown a genuine, heartfelt interest in our culture – to which Damiani is also particularly attached as an ambassador of our beautiful country worldwide. It is no wonder, therefore, that the brand has chosen her as its new face to represent its style globally.

Jessica Chastain is a critically acclaimed American actress and producer, highly regarded for her performances in several successful movies. In 2022, she won an Academy Award as Best Actress for her role in “The Eyes of Tammy Faye”. She has also received numerous other awards, including a Golden Globe as Best Actress for her role in “Zero Dark Thirty”. Her amazing ability to play a wide range of characters, along with her magnetic appeal and great screen presence, have made her one of the most respected, sought after and award-winning actresses in Hollywood.

Jessica Chastain commented: “I am delighted to be Damiani’s Global Ambassador and to represent the values of this wonderful company throughout the world. One hundred years of history, passion, craftsmanship and creativity are an important legacy worth preserving. It is an honour for me to be a part of a family that safeguards and passes on Italy’s artisanal excellence worldwide.” Guido Damiani, President of the Damiani Group, declared: “It is an honor to welcome Jessica into our family. Her extraordinary qualities as an actress and as a person are known to all, but ours is also a choice of the heart. Jessica is a sophisticated, committed, acclaimed woman, but most of all, she is authentic and true to her values – just like us. Together, I am sure we will do great things and achieve important new goals.”