This year VENINI expanded its presence at both the Salone del Mobile and the Euroluce show with two theatrical installations realized by Studio Marco Piva, presenting the new products in an extraordinary marriage of glass and light. Once again, the brand is confirmed as an international icon of excellence in Murano Artglass and Artlight.
Inside Pavilion 7 at Rho Fiera Milano, the historic glassworks proposed a stand characterized by the wavy line of its external walls, echoing the magic forms of the iconic Fazzoletto vase.
The stand’s layout highlighted historic products as well as new items, all unique creations somewhere between art and design. These pieces were displayed in showcases, some of which faced the exterior corridors, while others were assembled inside, offering a closer look at the forms, workmanship and textures.
The Euroluce show stand was like a theatrical setting in appearance, where the public could enjoy a full immersion in the universe of VENINI LUCE. Visitors were attracted by an imposing, four-meter high Balloton chandelier made up of more than six hundred spherical elements of various sizes and colors.
Both the Salone del Mobile stand and the one at Euroluce wore the “Rosso Venezia” color, enhanced by LED light strips.
On the occasion of Salone Del Mobile, VENINI was also protagonist of two special collaborations: one with the historic Maison Buccellati, the other one with the global luxury shoe brand Jimmy Choo.
Together with Buccellati, VENINI has co-created the collection “Rosso Maraviglia”, that combines the Maison’s typical creations in silver with some of the most representative objects from Venini’s collections, such as Fazzoletto and Deco.
Instead the collaboration with Jimmy Choo saw its creative director Sandra Choi and Venini art director Marco Piva reimagine Venini’s iconic Murano glass “Poliedro” element, to realize exclusive limited-edition creations that were displayed in the window of Jimmy Choo’s Milan flagship boutique for the duration of Salone del Mobile 2023.