News . November 4, 2022

The Damiani Group has been assigned a prestigious new Boutique in Milan’s Galleria Vittorio Emanuele II. Following a call for applications, the administrative procedure for the allocation of a new store in the exclusive Milanese location has just ended.

Currently managed by Tod’s, the prestigious Boutique occupies a prominent position and features three large shop windows – two directly overlooking the Galleria – perfect for capturing the eye of a refined national and international clientèle. The new contract involves an 18-year concession.

The location will be dedicated to one of the Group’s brands and comes on top of the space allocated to the Rolex flagship store operated by Rocca 1794, the high-end luxury jewelry and watches chain owned by the Damiani Group, and the space reserved for the new Salvini flagship store. Salvini, the Italian contemporary jewelry brand of the Damiani Group, recently rebranded, transforming its image and marketing communication. Both stores will open next year.

Galleria Vittorio Emanuele II is one of the most famous shopping spaces in Italy, visited every year by millions of tourists. Elegant and full of charm, it is the perfect location for this new opening.

The Group thus confirms its desire to consolidate its presence in a place that is a true symbol of Milan, recognising its excellence and great potential in terms of commercial and visibility.

Moreover, the allocation of this retail space further strengthens the Group’s excellent performance, as demonstrated by its outstanding financial results. DAMIANI thus continues developing its distribution, not only in Italy, but also abroad, as evidenced by the recent opening of a new branch in Taiwan and of the first direct Damiani Boutique at the Regent Galleria in Taipei, as well as the recent inauguration of four new Damiani Boutiques in Asia’s most prestigious department stores.