“This new important opening is the first in our strategic plan targeting exponential growth in the Chinese market through the inauguration of more than ten DAMIANI flagship stores. This ambitious project is part of an expansion strategy centred around our new Joint Venture with the Fosun 复星 Group, one of Mainland China’s largest private conglomerates.
Through the partnership, we also plan to open one hundred sales outlets of our Salvini Gioielli jewelry brand, which celebrates the essence of ‘Italian Contemporary Jewelry’ through elegant collections that draw inspiration from the style, character and emotions of contemporary men and women”.
Guido Grassi Damiani – President of the Damiani Group
Inside, a rich Italian style blends with an understated oriental allure, in which cosy, refined areas are exemplified by sophisticated furnishings and fine details. Burnished metal harmonises with soft leather and refined velvet finishes, while warm shades of beige, fine dove greys and enveloping browns create a warm, welcoming ambience on the sales floor.